EVENTS ADEO DIGITAL
Turning collective brainpower into best practices. Because great tech is a team sport, and the best ideas often start with an informal chat and a shared win.
ADEO DEV SUMMIT
Innovation in action. We bring together the best of AI, Data, Engineering, UX, and Product to explore what’s next. Featuring world-class guest speakers and deep-dives into our own tech, it’s the place to bridge ideas, sync across BUs, and build the future of retail together.
STATUS: Operational.
OBJECTIVE: Accelerating innovation.
LAST EDITION: June 4-5-6, 2025
DESCRIPTION: The Dev Summit is the « Ground Zero » of innovation at Adeo. A high-decibel gathering where the ecosystem’s experts meet to hack the future of retail.
TARGET: Engineering, Data, AI, UX, and Product Management and all solution builders. Whether you’re writing the code or designing the journey, if you’re building the future, you belong here.
MISSION: Sync our collective expertise with the latest breakthroughs, inspire our teams through world-class guest keynotes, and bridge the gap between BUs to ensure we stop reinventing the wheel in isolation.
WHY JOIN THE FRONT LINE: You’ll get direct access to industry leaders, a « no-filter » look at how other BUs are tackling complex tech challenges, and the chance to spark new ideas during those crucial informal chats that only happen between sessions.
WHAT YOU’LL WALK AWAY WITH: You will head back to your team with a clear roadmap of the innovations impacting your craft, concrete best practices to deploy in your squad immediately, and enough professional inspiration to fuel your projects for the next 12 months.
MISSION ORDER? Show up.
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STATUS: Operational.
OBJECTIVE: Accelerating innovation.
LAST EDITION: June 4-5-6, 2025DESCRIPTION: The Dev Summit is the « Ground Zero » of innovation at Adeo. A high-decibel gathering where the ecosystem’s experts meet to hack the future of retail.
TARGET: Engineering, Data, AI, UX, and Product Management and all solution builders. Whether you’re writing the code or designing the journey, if you’re building the future, you belong here.
MISSION: Sync our collective expertise with the latest breakthroughs, inspire our teams through world-class guest keynotes, and bridge the gap between BUs to ensure we stop reinventing the wheel in isolation.
-
WHY JOIN THE FRONT LINE: You’ll get direct access to industry leaders, a « no-filter » look at how other BUs are tackling complex tech challenges, and the chance to spark new ideas during those crucial informal chats that only happen between sessions.
WHAT YOU’LL WALK AWAY WITH: You will head back to your team with a clear roadmap of the innovations impacting your craft, concrete best practices to deploy in your squad immediately, and enough professional inspiration to fuel your projects for the next 12 months.
MISSION ORDER? Show up.
ADEO XP
Innovation in action. We bring together the best of AI, Data, Engineering, UX, and Product to explore what’s next. Featuring world-class guest speakers and deep-dives into our own tech, it’s the place to bridge ideas, sync across BUs, and build the future of retail together.
STATUS: Operational.
OBJECTIVE: Turning vision into reality.
LAST EDITION: January 29, 2026
DESCRIPTION: Strategic engine room of our ecosystem, it’s where the boldest ideas are pressure-tested and transformed into scalable solutions. Innovation and global impacts are celebrated at the end of the day through the prestigious Adeo XP Awards.
TARGET: Global Digital & Business community. If you are responsible for scaling our vision, designing the journey, and driving the customer experience forward, you’re in.
MISSION: Connect our strategic vision with real-world execution, showcase the technical power of our ecosystem, and reward the most impactful projects through our signature awards ceremony.
WHY JOIN THE FRONT LINE: You’ll witness the « art of excellence » first-hand, gain a cross-functional view of our core business challenges, and participate in the high-stakes collaborative sessions that define how we move from a blank page to final content, fast.
WHAT YOU’LL WALK AWAY WITH: You will leave with a unified perspective on our omnichannel strategy, a network of strengthened partnerships across BUs, and a mind full of innovation to fuel your next big project. There’s no better feeling than walking away inspired by our community’s best talents.
MISSION ORDER? Step up.
-
STATUS: Operational.
OBJECTIVE: Turning vision into reality.
LAST EDITION: January 29, 2026DESCRIPTION: Strategic engine room of our ecosystem, it’s where the boldest ideas are pressure-tested and transformed into scalable solutions. Innovation and global impacts are celebrated at the end of the day through the prestigious Adeo XP Awards.
TARGET: Global Digital & Business community. If you are responsible for scaling our vision, designing the journey, and driving the customer experience forward, you’re in.
MISSION: Connect our strategic vision with real-world execution, showcase the technical power of our ecosystem, and reward the most impactful projects through our signature awards ceremony.
-
WHY JOIN THE FRONT LINE: You’ll witness the « art of excellence » first-hand, gain a cross-functional view of our core business challenges, and participate in the high-stakes collaborative sessions that define how we move from a blank page to final content, fast.
WHAT YOU’LL WALK AWAY WITH: You will leave with a unified perspective on our omnichannel strategy, a network of strengthened partnerships across BUs, and a mind full of innovation to fuel your next big project. There’s no better feeling than walking away inspired by our community’s best talents.
MISSION ORDER? Step up.